![]() It promises its offsets will be “real, additional, measurable, and quantified, with systems in place to avoid double-counting and that ensure permanence." Its carbon-removal projects include planting forests and other ecosystems in South America. Rainforest offsets certified by Verra, one of the private standard-setters Apple uses, have been accused of being mostly “worthless."Īpple is savvy enough to acknowledge the controversy. ![]() ![]() Without an authority to assure quality control for offsets, they will always be suspect. Too many give credit for measures that would happen anyway, such as not chopping trees. Also, Apple’s emission goals depend on carbon offsets, which are credits companies and people get for investing in projects to reduce carbon-say, planting trees.Ĭarbon offsets have been under intense scrutiny for promising more than they can deliver. Ocean shipping does emit far less carbon than air transport, but it also spews pollution directly into oceans. Though most fibres in Apple’s “fiber-based" packaging are recycled, the rest come from precious carbon-storing trees. For example, it isn’t entirely clear paper packaging is superior to plastic. And the sheer volume of recycled materials in Apple’s iPhones and other products is genuinely impressive.Īfter that, the promises get murkier. Grid Forecast could nudge electricity use in a positive direction. Renewable energy and aggressive targets for emission reduction are important.
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